Crisis management, Spokesperson training, Media Skills Training —
9 April by Media First
The interview that shows you can’t ride away from scrutiny
Doorstep interviews are notoriously difficult to handle. They are probably the type of interview spokespeople fear the most – who would want to find journalists gathered outside their home or…
Spokesperson training, Media Skills Training, Crisis management —
5 March by Adam Fisher
Was this Standard Chartered’s Ratner moment?
Imagine you have put together a carefully crafted press release. You know the message you want to get across. You’ve planned how your spokesperson will respond to any awkward questions asked during…
Crisis management, Spokesperson training, Writing skills —
22 February by Adam Fisher
Lessons from a $2 billion typo
It has been quite the wild ride for Lyft. A typo in a press release told investors of the ride-hailing company it expected profit margins to increase at a rate far higher than was real. An extra…
